BEAUTY, WELLNESS & LIFESTYLE BRAND CONSULTANT

A little more about me...

After graduating Magna Cum Laude, from Temple University with a BA in Communications, I started my career in the marketing, promotions, and events department at Temple University but after a few short years, I decided to make the move to NYC for a career in entertainment. I landed a job with USA Network and the Scifi Channel where I was immediately immersed in all things digital.  Having an interest in multi-platform marketing, I then made a move to In Demand Networks where I oversaw multi-million dollar consumer campaigns for sports leagues, Hollywood movies, and Howard Stern.

 

I later moved into the print media world joining Conde Nast’s Parade Magazine, overseeing Parade.com’s consumer marketing initiatives to help make it a revenue-generating website. I led the charge for creating integrated content-focused advertiser campaigns that delivered against KPIs and helped drive awareness and sales. After launching and authoring Parade.com’s StyleMe blog and overseeing Parade’s social media task force, my love of fashion, beauty, and social media collided.

 

With leadership roles at Trachtenberg + Co. as a Senior Digital Director and at EvolveMKD as Senior Vice President of Digital (and also as a consultant), I spent the last 10+ years specializing in beauty, fashion, lifestyle, and wellness, launching new brands and breathing life into existing ones. Through a lens of brand story-telling and a digital-first strategy, my multi-disciplinary editorial, marketing, and PR approach have driven results. 

 

Past + Current Clients Include:

• Media: News 12, News 12 New York, Cheddar News, a4 (Altice)

• Movement: The 360 Emergence, YogaSoul

• Wellness + Lifestyle: OmNourish,  Duebest, CBD for Life

• Skincare: House of Hilt, MMSkincare, Dr. Brandt Skincare

• Hair + Men's Grooming: SGX NYC, RPZL, Scunci, Maestro's Classic

• Fashion + Accessories: Eileen Fisher, Henry Charles

• Color Cosmetics + Nails: Athr Beauty, Nailtopia /Beauty Partners LLC, Lancôme,  Sally Hansen

 

With additional certifications in plant-based nutrition, yoga, and Reiki, and as a passionate vegan, clean beauty lover, and eco-friendly enthusiast, I've focused the current chapter of my career working with brands that have positive vibes, give back, and are in line with my personal passions & values. 

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For my full work experience, please join me on LinkedIn.

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